The entertainment industry is often labelled as having some of the most extravagant marketing campaigns as well as having some of the highest budgets set aside in relation to the expected profits. The extent of this is evident from the ever present presence of advertisements for TV shows, films, books, albums, games etc.
We are daily bombarded by the entertainment industries marketing arsenal, be it on TV or in print media, on the radio or via the Internet. There is much that every business can learn from these assaults and in particular from the gaming industries marketing strategies.
Let us consider three key elements in this highly profitable entertainment sector’s armoury in what I will call ‘The Game of Marketing’.